Marketing Report
By Judy Parker - The Barn B&B

The new ’07 BBISD directories are being distributed. The Interstate information centers will have them available for visitors. (Information center staff have reported that many visitors would rather pick up one brochure with all B&B’s listed than have to “sort through” the racks full of brochures.)

We have participated in SD Tourism’s Partners “Giant Step” program. Our ad will be included with SD Tourism’s magazine inserts. Magazines: Ladies Home Journal, Better Homes & Gardens, Travel 50 Midwest Living, Budget Travel, Ducks Unlimited, Field & Stream, Pheasants Forever, and Cabela’s Outfitter Journal are a few of the publications that feature this insert. Last year the Tourism people reported that the Giant Step program showed an increase of 34% in inquiries to the State.

Along with this magazine ad, we also are featured on www.travelsd.com as “partners”. Be sure to watch for the magazine inserts and check out tourism’s website. We also have a live link to our own BBISD website.

Sara, of Steever House, has been very busy helping us with our website, www.southdakotabb.com. We need everyone to send, email, “local best kept secrets” to Sara, so that you may be included on the Travel the INN Route interactive map.

Visitors are looking for local interest and hospitality. Develop some “specials” featuring a tour of that ethanol plant or the wind generators. Maybe the Hutterite colony or local rancher/farmer will allow visitors to view “everyday things” we take for granted.

Maybe you already do some of the above! Let us put it on the www.southdakotabb.com web page for free! Email your ideas to Sara (info@steeverhouse.com).

The Barn Bed and Breakfast
Judy Parker, Marketing